Choices at New Trier

        Recently during class we talked about the "branding" of President Barack Obama, and how he has become more of a corporate brand than any other president in history. Obama has become more like Nike than like Calvin Coolidge, marketing ideas of change, and slogans such as "Yes We Can", in order to garner support for his presidency. The Brand of Obama is one marketing change for the United States, in order to distance himself from George Bush. And while we were talking about the benefits and negatives of the Obama Brand on his presidency, the brand of another subject came up: that of our high school, New Trier.
        So what is the Brand of New Trier? First, lets look at the definition of what a brand is. According to Merriam Webster, a brand name is "one having a well known ... or marketable name". So what aspects of New Trier does the school market to its students and beyond? One focus, especially now that we are coming up on class selection for next year, is choice. Whether its the sheer number of classes we can take next year, from Yoga and Self Defense to Music Theory to Architectural Models. There are also other ways this message comes through to the students: this year we were given a book detailing the number of clubs available for students to join, from Communist Club to Zombie Survival Club. What are some other ways that New Trier markets itself as a school of choice for its students? And what are some other brands that represent New Trier?